Without having seen the movie, we can’t speak to the specifics. That trend continues today with young artists like Chance the Rapper and Kendrick Lamar. As such, it has long been popular among all of our fans, including the hip-hop community that stretches back to the early days of NWA, Dr. “When the White Sox introduced our new logo and color scheme, the popular black and white look immediately enjoyed cross-cultural appeal. In response to the wardrobe blunder, the Chicago Tribune reported that Scott Reifert, the club’s senior vice president of communications, said via email: The team seems to have embraced that connection fully.
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and the group’s success, that when a Sox cap was used in a scene in the 2015 movie Straight Outta Compton, which is set in the late 1980s, fans everywhere pointed out that the hat wasn’t worn by members that year because it hadn’t even been created yet. The color scheme and clean feel made it easily adoptable among those who might not have even considered themselves baseball fans.
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The Sox cap, with its monochromatic color scheme free from association with a particular gang, gave the group and its fan a neutral option. At the time of the iconic rap group’s success, one could be hurt or even killed for wearing the “wrong” colors. Dre, Eazy-E, and Ice Cube, members of the rap group N.W.A., wore White Sox hats, officially marking a cultural shift and cultivating newfound significance for the White Sox cap among N.W.A.’s audience. Sports apparel was traditionally worn by fans, but the White Sox cap became a huge part of the urban lifestyle associated with rappers of the day. After talking to some designers, Gallas learned that “silver and black were going to be the hot colors of the 1990s.” The new Sox logo and color scheme mirrored the high-selling merchandise of the Los Angeles Raiders. In the period during which Gallas took on the task of revamping the uniforms, Chicago’s South Side had become increasingly African-American and Latino. After getting a feel for the team’s shifting fanbase, he decided to bring back the diagonal Old English lettering.įor many years, the White Sox were associated with the white ethnic working class neighborhoods in the area surrounding Bridgeport, Comiskey’s neighborhood. In 1989, Rob Gallas was hired as the senior vice president of the Jerry Reinsdorf owned White Sox organization. The Southsiders saw success in that uniform for a number of years, but after a dismal 1975 season, then-owner Bill Veeck decided to abandon the Old English S-O-X logo. Over the course of three years, Comiskey’s new design evolved to include black pinstripes on off-white jerseys and a diagonal S-O-X on the chest. That uniform, which isn’t much different from the one worn today, featured dark pinstripes on white jerseys and a dark blue hat, with a white, N-Y written in Old English style font. The most ubiquitous White Sox cap design - which is also the club’s current cap design - is actually drawn from the 1948 White Sox logo, and was designed by the grandson of White Sox founding owner Charles Comiskey, Chuck.Ĭhuck Comiskey borrowed the design from the 1948 Yankees uniform. The design and color scheme of the cap are simple, yet timeless. It became a symbol of the culture at a time when rap was going mainstream and rappers from both coasts were gaining popularity.
Jay-Z has his Yankees cap, but 90s rap videos were all about the White Sox fitted. The relationship between baseball and hip hop is particularly deep in Chicago. In a game that can at times feel dominated by pop country music, hip hop’s prominence in baseball - and baseball’s presence in hip hop - offers a foothold for fans of both who wish to see their interests intersect. Baseball caps, also known as fitteds, have become a mainstay in hip-hop culture. Roc Nation, Jay Z’s entertainment company, represents baseball players, including Robinson Cano and Yoenis Cespedes.Īnd the game’s influence has been felt in hip hop, as well.
The song would eventually become his personal anthem. chose Naughty By Nature’s “Hip Hop Hooray” as his walk-up song. In 1993, Seattle Mariners superstar Ken Griffey Jr. Many players warm up to hip-hop music and use its songs as their walk-ups. Given the racial makeup of Major League Baseball, it might seem like baseball’s culture would be largely distinct from hip hop’s, but it isn’t really. Shakeia can also be found on Twitter ( She’ll be contributing here this month. Though not from Baltimore, she’s still an Elite Giant. She hosts an annual charity bartending fundraiser for Jackie Robinson Day, all of tips and raffle proceeds of which are donated to the Jackie Robinson Foundation. She has written for The Hardball Times and Complex. Her main interests include the Negro Leagues and women in baseball. Shakeia is an avid baseball fan and baseball history enthusiast. This is Shakeia Taylor’s second piece as part of her April Residency at FanGraphs.
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